The “Entrepreneurship for Design and Creative Business” Workshop is jointly organised by the Hong Kong Design Centre and CUHK Center for Entrepreneurship to stretch the boundary of creative and design education in Hong Kong to respond to the rapidly changing business landscape.
In the workshop, we try to address the fundamental issues related to managing a creative design business. As such, our workshop has distilled the core design management practices into 7 modules through which important business insights can be conveyed. On top of that, we have added a site visit component into our programme through which our participants will get to see how an acclaimed creative business works in real life.
In March this year, we launched our first full-day hands-on workshop on Accounting for Design and Creative Professionals, which is an extended programme based on one of the modules in the entrepreneurship programme. We hope that similar one-day workshops derived from the current programme can be organised in the future to deepen your knowledge on the subject.
As there is no “one-size fits all” approach to help creative and design professionals construct a roadmap for career development and business growth, we believe that only by inviting guest speakers from diverse backgrounds can we find the approach most inspiring for you.
In the upcoming intake, we’ll also move our site visit to the Pearl River Delta region. This is a new initiative which has been well received by the local design community. Through the visit, we hope to engage more of you to join us in exploring the new business opportunities from the gradual integration of Hong Kong and the PRD.
Like the previous intake, this book represents the collective contribution from our guest speakers and attendees. The speakers featured in this book have demonstrated in their own ways how they approach entrepreneurship with focus, passion, interdisciplinary teamwork, and willingness to learn and adapt in the face of change. As for the programme attendees, they have frequently given us constructive suggestions for improvement. I want to thank them all for what they have done.